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FOR THIS LAND’S A PLACE I LOVE

Over a million people a week visit Liverpool for its culture and commerce, shopping and sport. They’re drawn by world-class museums, innovative arts and unique events quite literally on a giant scale. They’re drawn by the people, the humour and the warmth of the welcome. 

WHEN THE WORLD KNOW’S YOUR NAME

Liverpool may have been European Capital of Culture in 2008, but it was a cultural capital long before then. Known as the birthplace of the Beatles, Liverpool’s heartbeat can be heard around the world.

Vivid and vibrant, with endless energy and enthusiasm, creativity and culture are not something Liverpool does; they are what Liverpool is.